Car internet make money sell at invoice

Most new-car shoppers turn to those big new-car pricing websites for the information and advice they need. The truth about the sea change in the automaker-dealer financial relationship that began in and has continued ever since.

Uncovering and telling car-shopping consumers the truth is what I do. So in return, I ask that you promise to visit me when I enter the witness protection program! You and I buy hundreds of products and services every year, and no one can tell us what the seller paid for any of them. Only the guy who thinks Taco Bell is a Mexican phone company.

In addition, it needs to make a profit to provide a decent return on investment. Were the dealers really losing that much money on those deals?

The truth about new-car incentives that no one else is telling you.

They chose this approach because car shoppers have been conditioned for decades to believe the invoice price is a real cost number. And the visible gross profit at the sticker price has been cut to the point that no dealership could keep its doors open if the invoice price were a real cost number.

The eye-opening truth about dealer invoice price | Clark Howard

Auto dealers love having those invoice numbers all over the Internet. If it angers you, take a long look in the mirror at the simpleton who deep-sixed his common sense and bought into a fantasy — hook, line and sinker.

They go under the microscope next in the second installment of my five-part series. Whose side are the new-car pricing sites really on? Debunking the myth around dealer cash incentives.

How to beat the pricing from online car-buying sites. By using this website, you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices.

Learn about careers at Cox Media Group Privacy Policy Ad Disclosure. The eye-opening truth about dealer invoice price James Bragg. This is Part 1 of a five-part investigative series. Anyone with the savvy to run a profitable lemonade stand should be able to look at the difference between the invoice and retail sticker prices on any new car and conclude that no business could survive if those invoice numbers were the real deal.

The truth about new-car incentives that no one else is telling you 4. I was convinced that the arrival of the Internet had compelled the auto industry to take action to offset the negative impact of the sudden easy access to invoice prices.

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Read the rest of this five-part series Part 2: Debunking the myth around dealer cash incentives Part 4: How to beat the pricing from online car-buying sites Part 5: His latest book is a revised edition of Letting the Cat out EDIT AND UNCOMMENT THE SECTION BELOW TO INSERT DYNAMIC VALUES FROM YOUR PLATFORM OR CMS.

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